Pick your leadership style and theirs from four cards, type in the situation you're stuck on, and in about 60 seconds the system writes you the conversation, word by word. You sleep through Sunday, and you walk in Monday morning without second-guessing the first thing out of your mouth.
Watch how this worksPaul Findlay has led for 30 years and put 8 years and $13M into one thing: the most evidence-based leadership platform on the planet. He's been in the chair for the conversations this tool is built to help you handle.
If you're lying awake on a Sunday night, staring at the ceiling, running tomorrow morning's hard conversation through your head for the hundredth time, you're in good company. Paul Findlay's framing is that 60% of leaders lose sleep the night before a difficult conversation, and if you've ever been there you already know how that night goes.
Here's what staying in that loop actually costs you. The conversation you keep avoiding is quietly hurting the person you're avoiding it with, because they read your silence as "what I do doesn't matter." Your team notices. And you pay for it in lost sleep and a confidence that leaks away a little every week. Having the conversation is uncomfortable. Avoiding it costs you more, it just sends the bill later.
You've probably done the things. The leadership course HR sent you on, where you tried to find a takeaway and then forgot most of it within a week. The books that gave you frameworks but no idea how to use them at 9am on a Monday with a real person in front of you. The peer who told you to "just be honest with them." Maybe a coach your company hired briefly, who asked a lot of questions and rarely handed you anything you could use that afternoon.
None of that stuck, and it has nothing to do with how hard you tried. It's a timing problem. You learn the framework on Tuesday. The tough conversation is Friday at 3pm. By then the framework is buried in a notebook from a workshop six months ago, and you're on your own with a real person sitting across from you.
Every leader has been here. You say something that lands beautifully with one report, you say the exact same thing to another, and they shut down. The thing nobody tells you is that every person has a different lock. Some open to directness, some to a story, some to a question that gets them talking. Bring the same key to the wrong lock and the door just stays shut.
Most leaders don't avoid hard conversations because they're weak. They avoid them because they've been burned by saying the right thing to the wrong person.
So the real job is to cut the right key for the specific person in front of you. That's the part nobody hands you when you get promoted, and it's exactly what the system does for you.
What Paul built is called The Tough Conversation Coach. You pick your leadership style and theirs from four cards, type in the situation you're stuck on, and the system writes you the conversation: what to open with, what to steer clear of, and how to handle the pushback when it comes. Most leaders walk into Monday hoping. You walk in with a plan.
It starts with the 60-Second Style Read. The four cards (Advisor, Counselor, Driver, Coach) come from the same REACH 4-quadrant model Paul's network has used with leaders across the globe for years. Pick both cards and every other tool tunes itself to that pairing, before the kettle's finished boiling.
From there it's the same idea applied to every version of the problem. The Sunday-Night Conversation Script handles the one in front of you right now. The Team Style Map builds a per-person playbook for your direct reports. The 90-Second Pre-Meeting Brief gets you ready for the meeting about to start. The Tough Conversation Replay debriefs you afterward, and the Upward Conversation Engine handles the one with your own boss.
Paul Findlay has been a leader for 30 years. He co-founded and scaled a global organization, and through his companies he's helped develop 180,000 leaders around the world. For the last 8 years he's put $13 million into building one thing, the most evidence-based leadership platform on the planet. On May 28th, ICF Australasia is launching it with him. Paul isn't trying to be a guru. He's trying to put the new tools for the job into the hands of a million leaders.
The 4-quadrant model under the hood is the same one Paul's network has used with 180,000+ leaders, and the platform is launching with ICF Australasia. The proof that probably matters more to you is what happens for a working leader who actually picks it up and uses it.
[NEEDS INPUT: one detailed permissioned client story from reachlx.com/who-we-help/testimonials, role and company-size only, no named brands. Beginning, middle, end: the conversation they were avoiding, what they did with the system, how it went.]
For $17, one time, you get all six: the Sunday-Night Conversation Script, the 60-Second Style Read, the Team Style Map, the 90-Second Pre-Meeting Brief, the Tough Conversation Replay, and the Upward Conversation Engine. It comes with the Sleep-Through-Sunday Guarantee, and you'll be using it inside the next 5 minutes.
A leadership coach charges $300 to $1,000 an hour. That's why almost no mid-level manager has one, and it's why almost no mid-level manager ever gets good at the human side of the job. $17 puts a coach in your pocket the next time you can't sleep on a Sunday, the next time the meeting's about to start, the next time the conversation with your boss is the one that actually matters. One handled conversation pays this back a hundred times.
There's no fake countdown clock on this page. The honest reason to act is the one you already feel: there's a conversation sitting on your calendar, and every week you put it off is one more Sunday rehearsing it in your head while it quietly gets harder.
If you've got a conversation tomorrow morning that you've been losing sleep over, this is the thing Paul built for it. Click the button, pick your two cards, and go in with the words in front of you.
Paul Findlay30 days. Use it on one real conversation, or it's free.
Use the system to prep for one real hard conversation in your first 30 days. If the conversation doesn't go materially better than the last one, or you don't sleep better the night before, reply to the welcome email with the word "refund" and it's processed within 24 hours. No forms, no hoops, and nothing to prove to anyone. You keep everything you've already used.
The Tough Conversation Coach is a leadership performance tool that helps you prepare for real conversations. How a given conversation goes also depends on you, the other person, and your situation.
No. ChatGPT will hand you generic words; this hands you the right words for the specific person you're sitting across from. It runs on the same REACH 4-quadrant leadership model that professional coaches use, the one behind the gold-standard psychometric assessment. You pick your style and theirs from four cards, and every output is tuned to that exact pairing. A general chatbot has no idea who you are, who the other person is, or how either of you tends to behave when the pressure's on. This does.
No. The $17 version runs on a quick 60-second card pick rather than a long assessment. You choose your leadership style and theirs from the four archetypes (Advisor, Counselor, Driver, Coach), which is a fast guess at the pairing, and you have a tuned script before the kettle boils. If you later want the full psychometric-grade read that ICF-certified coaches use, that's available as an upgrade after you've bought.
Yes. Your leadership style is sensitive information about how you think and decide, and it's treated that way. The platform is GDPR compliant and ISO 27001 certified, with data stored in the USA, Europe, or Asia Pacific depending on your region. Your assessment data and personal communications are never used to train any public model.
You'll have a tuned script in your hands inside the first 5 minutes. Type the situation, pick your two cards, and the conversation is in front of you in about 60 seconds. That speed is the reason the guarantee can be what it is.
The Sleep-Through-Sunday Guarantee. Use the system to prep for one real hard conversation in your first 30 days. If it doesn't go materially better than your last one, or you don't sleep better the night before, reply to the welcome email with the word "refund" and it's processed within 24 hours. No forms, no hoops, and you keep everything you've already used.
New and mid-level leaders who run the day-to-day and get almost no real support. If you've been promoted into managing people and you freeze on the feedback conversation, the poor performer, the conflict between two reports, or the meeting you're walking into cold, this was built for you. You don't need to be senior or have your company sponsor it.
Yes. Hard conversations don't only go down the org chart. The Upward Conversation Engine handles the one with your own boss too, whether that's the promotion ask, the deadline you need to push back on, or going to bat for your team. You feed in the situation, pick your boss's style, and the system writes the pitch, including the line to open with and how to handle the pushback before it lands.
Paul has been a leader for 30 years, co-founded and scaled a global organization, and through his companies has helped develop 180,000 leaders around the world. For the last 8 years he's put $13 million into building the REACH platform, which is launching with ICF Australasia. He isn't trying to be a guru. He's trying to put the new tools for the job into the hands of a million leaders.
Pick your two cards, type the situation, and have the conversation written for you in about 60 seconds. $17, one time, and you'll be using it in the next 5 minutes.
Get The Tough Conversation Coach for $17